What is Social Media Marketing?
Social Media Marketing is a method of promoting your website through social media posts and therefore increasing traffic to your website. This will increase your brand visibility and reach more (potential) customers. Having a successful and active social media campaign can further enhance your credibilty as a business. Users can interact, ask questions and learn more about what your business offers.
How is social media marketing done?
Purple Espresso will design and create unique images, posts and content that showcase your company. You will be consulted before any posts go live therefore will be satisfied with the direction of the campaign. By creating quality content, users will become engaged, share, like your posts and spread your brand across the internet. As a consequence, more traffic will be driven to your website.
Paid Promotion
As well as weekly posts, you can choose to run a paid promotion on Facebook or Instagram. With paid promotions, you can target new visitors and a wider audience to your social media pages. By paying for impressions and clicks of your posts, you can increase brand visibilty to a wider audience and drive new potential customers to unique landing pages faster.
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