What is Search engine optimisation?
These days most users will find what they're looking for on the Internet through major search engines likes Google. For Google to understand where you should rank amongst your competitors for your services, they need to understand that you are relevant for your services and that you are authoritative and trustworthy enough to do so. This process is known as Search Engine Optimisation or SEO for Short.
Why is SEO important?
If your business wants to attract new customers from search results, then SEO will be an essential aspect to your website design. A successful SEO strategy will ensure your website ranks higher in the search results when users are searching for your keywords. By ranking higher in the search results, you will be able to attract more new customers.
understanding your customers
There are many technical aspects to creating a website which has great SEO. but at Purple Espresso, the most powerful thing is the ability to understand your customers and create great content they want to see.
How does it work
Purple Espresso will:
- research keywords effectively to enable me to target your customers;
- use industry standard practices and therefore not be blacklisted by the search engines;
- index your website to Google;
- make ongoing changes to content on your website;
- adjust direction to attract different areas and locations for your business.
SEO is an ongoing process and shouldn’t be seen as a one off task. Growing your business successfully takes time but will lead to more success when your potential customers find what they are looking for.
What about paid advertising?
As well as growing your business organically, Purple Espresso can launch specific campaigns to target areas and grow your business through paid advertising. Using social media marketing campaigns through Facebook and Instagram or Pay Per Click advertising through Google Adwords is an effective way of producing faster results.
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